How To Recession Proof Your IT Service Business

Robin Robins

“10 Fast, Easy, And PROVEN Marketing Tactics You Can Use Right NOW To Generate More IT Sales, More Recurring Revenue Contracts And Attract More “Sweet-Spot” IT Services Clients”

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Real-world examples of marketing campaigns, strategies and tactics small IT consulting firms are using in this tough economy to generate qualified leads, close more sales and increase profits.
What marketing approaches and media work BEST for getting you in the doors of more decision makers, CEOs and qualified prospects.
A NEW backup and disaster recovery campaign that is generating thousands of dollars in NEW recurring revenue streams despite the recession; one client simply e-mailed this campaign to the 23 clients on his list and sold 5 annual BDR contracts within 24-hours for a PROFIT of $22,366 (no, I’m not kidding).
The “3-step” managed services marketing system that is consistently generating $6 in sales for every $1 spent on mailing it out – this campaign is SO successful it was written up in DM News (Direct Marketing News). This has to be THE most successful marketing campaign EVER WRITTEN to sell managed services, bar none.
The new marketing strategy that is helping my MSP clients consistently generate windfall sales of $100,000 or more in a single afternoon; I’ll show you how to close business at a rate you never dreamed possible.
The credibility-building campaign one client used that generated over a quarter of a MILLION dollars in new sales with ONE mailing; this single campaign that is CHEAPER than printing a brochure will position you as an “in-demand” expert and attract top-quality prospects to you without hard-selling or cold calls.
The “poor boy” marketing system that helped one client of mine generate $43,382 in NEW sales in less than 4 weeks using a high-school graduate and a stack of business cards.
A Halloween campaign that generated an 800% ROI; this campaign was sent to 300 prospects and generated 22 responses WITHOUT telephone follow-up! Since the last update, it generated $20,000 in sales without including the managed services back-end revenue.
Three simple changes to your managed services sales presentation that will DOUBLE your close rate of eliminate sales objections. One client of mine increased his managed services monthly revenue by 398% in under a month with this SINGLE promotion!
An “end of year” campaign that generated $26,000 in NEW sales in under 10 days.
Simple, easy tricks using e-mail marketing to guarantee a double-digit click-through rate and response that almost NO IT firm gets right; if you are sending HTML e-mails I can guarantee you’re not doing it.
A new “voice broadcasting” telemarketing system that will enable you to prospect hundreds – even thousands – of businesses automatically without making a single cold call.
Five unbelievably easy and simple changes you can make to your web site that will force an overnight increase of 23% to 74% MORE leads than your current site.
The ONLY way to secure a healthy, hyper-responsive, highly qualified list of prospects – you should NEVER mail ANY marketing campaign without knowing this first; best of all, you don’t need a lot of money to implement it.
How to introduce your company and services to every business owner in your area for less than $2 a prospect; use this if you are brand new, don’t have much name-recognition or if you want to generate a quick surge of new leads and “name recognition.”
A simple trick that will turn the blank space on the back of your business card into a new client magnet.
The amazing “3 Question System” you can use on any client or prospect in any sales situation to INSTANTLY reveal exactly what that client’s hot buttons are; this process is so powerful and SO simple you’ll be jumping out of your seat anxious to use it.
A BRILLIANT trade show marketing campaign that will get people FLOODING your booth.
The “charity tie-in” campaign that will get you TONS of free press, a flood of new clients, and the “halo” effect while simultaneously helping out a worthwhile charity you want to support.
The “auto-pilot” marketing system magnet that will revolutionize the way you market your business. Not only will prospects CALL YOU, but they will also be pre-sold, pre-qualified, and pre-disposed to signing up for your managed services program regardless of the price!
Common mistakes you are making with your web site, brochures, sales letters – and even your business card – that are REPELLING business. Fix these mistakes and you’ll easily generate a landslide of new clients calling your office.
How to avoid the most common, costly mistakes I see MSPs make over and over again when promoting their managed services program. If you have trouble getting people to understand why they should enroll in your program – who want to ‘hold off for now’ or who fight you over price – I KNOW you are making these mistakes too.